SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success complied with an acquainted pattern: make gradually, conserve boldy, get a home, and prepare for retirement. Yet Gen Z is approaching money with a fresh point of view. As opposed to focusing exclusively on lasting accumulation, this generation is prioritizing balanc

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